Program Defined CommunitiesSocial Media and Social Programming
GHL Solutions specializes in hard-to-reach communities. We understand how to send a message to the right audience at the right time. Let our social scientists help you develop your message and reach the right audience.
When your communities do not live in the same geographic area, they are defined in other ways. For example, the earlier mammography program was across the country. The audience did not live in a specific geographic area. The campaign needed to understand where they were and how to target them, that is what media strategies will they be attending?
When your program communities do not live in the same geographic area, the population is defined in other ways. For example, the HIV population is spread across the country. The audience does not live in a specific geographic area. Therefore, any campaigns would need to understand where the audience was located and how to target them. This is what social media strategies strive to accomplish.
Social Media Marketing
Social Marketing strategies, keyword research for community engagement, and knowledge sharing through directed social media campaigns. Success is more likely if the information is gathered using rigorous processes, analyzed carefully, and then converted to a social media campaign message and tested.
Interviews are posted from talks with the pros about HIV Then and Now, the first in our HIV COVID Talks series. One question that continues to rise to the surface is whether we should be refocusing our attention on the countries that haven't received their first...
Are HIV and COVID in for a Collision Course? Living with HIV is no picnic. Now that we are living in a COVID world, it is that much more difficult. We are working to provide a platform for the discussion about HIV COVID science in one place. Go to Dr. Chuen-Yen Lau's...
Sharpen Your Computer Skills At Global Health Liaisons we realize the importance of building good computer skills. As a consultant, you will find that you do a little bit of...
Community Engagement Building Community Support for Clinical Trials Building community support for clinical trial participation can be challenging in any circumstance. It can be especially difficult when working with hard to reach populations such as those suffering...
Under promised and over delivered